Criminals have been quick to seize opportunities to exploit the COVID-19 crisis as we continue to see a rise in counterfeit goods traded domestically and across borders. The event will seek to explore and understand the added stress on SMEs to secure their supply chains in these challenging times and how counterfeiters impact their operations.
The event will also highlight how increasingly, due to lockdowns in several countries, SME’s are forced to migrate their operations to online marketplaces and will investigate the related impact on their brand protection strategies. The event will act as a platform to share experiences and best practices that have proven to be most effective in mitigating counterfeit trafe in these times. Find answers to questions such as:
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How are MSMEs adapting their brand protection strategies to fight counterfeits online?
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What are the tools available to MSMEs in these challenging times?
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Which best practices have proven to be the most effective in mitigating counterfiet trade in these times?